If your high school teacher or college professor had asked you to compose an essay up to five pages in length, would you expect an “A” for writing a single paragraph?
Probably not, and the same principle applies when it comes to proposals. In a recent GAO bid protest decision, the agency gave contractors up to five pages to describe each past performance reference. Not surprisingly, the GAO held that it was reasonable for the procuring agency to downgrade an offeror’s past performance score when that offeror only provided a one-paragraph write-up of each project.