Politicians love vagueness. It’s easy for a candidate to promise broad generalities like lower taxes, a stronger military, better schools, or a free pony in the backyard for every American child (okay, I made that last one up). It’s a lot more difficult to provide specifics about how all those wonderful things will be achieved.
Government contractors, too, can be tempted to rely on vague declarations in proposal-writing. After all, it’s a lot easier than addressing the nuts-and-bolts of the procuring agency’s needs. But as one contractor recently discovered in a GAO bid protest decision, a vague proposal may also be an unacceptable proposal.
