Remember the “Dan & Dave” commercials for Reebok? In advance of the 1992 Olympics, the shoe company launched an advertising campaign centered on the competition between two American decathletes, Dan O’Brien and Dave Johnson. At the time, O’Brien seemed like better bet–he was the reigning world champion and held a new world record in the sport. Reebok’s campaign fizzled, however, when O’Brien missed the pole vault at the Olympic trials and failed to qualify for the U.S. team. It didn’t matter that O’Brien was possibly the best decathlete in the world. He didn’t do well at the trials, so he didn’t get a spot on the team.
If you are an incumbent contractor, Dan O’Brien’s story is worth keeping in mind. As demonstrated in a recent GAO bid protest decision, if you write a technically unacceptable proposal, it doesn’t matter how well you have performed on the incumbent contract. The agency can–and will–disqualify an incumbent contractor for writing an unacceptable proposal.
